Pricing for crawl checks plus search evidence.
Credits meter the work Index Pulse performs: classic technical SEO crawl checks, page fetches, crawl waste detection, GSC inspection normalization, sitemap comparison, schema/entity evidence, report outputs, and API or MCP access. Most agencies should think in monitored client sites, not raw API calls.
What You Are Paying For
Index Pulse includes the old crawler checkpoints buyers expect, but the reason to use it is the connected evidence layer. Users should not need one tool for crawl basics, another for Search Console, another for schema review, and another export before an AI assistant can answer clearly.
| Layer | Included Work | Why It Matters |
|---|---|---|
| Classic crawl audit | Status codes, fetch errors, redirects, canonicals, robots/noindex, titles, descriptions, headings, links, images, hreflang, and basic page structure. | Users get the familiar technical SEO facts without needing a second crawler export for baseline checks. |
| Index Pulse evidence | GSC indexation state, sitemap membership, crawl waste reasons, structured-data inventory, entity/sameAs evidence, URL history, and issue provenance. | This is where the product goes beyond a generic checklist and explains why a URL needs attention. |
| Workflow layer | Dashboard, client reports, API endpoints, scoped tokens, MCP setup, usage records, and platform-ready outputs. | The same evidence can power client reporting, internal tools, customer portals, agents, and product integrations. |
The listed plan prices are unchanged by this positioning. Higher infrastructure cost only appears when you choose faster hosted crawling, higher limits, dedicated outbound IPs, custom retention, or platform support.
Solo
For one consultant or a small business monitoring a few important owned-site pages.
- 10000 included monthly credits
- $7 per 1,000 additional credits
- Classic crawl checks, API access, and MCP-ready workflows included
- Typically covers about 1-3 small monitored client sites
- Indexation, crawl waste, schema, entity, usage, and report APIs
Starter
For a small agency validating a repeatable monitoring and client-reporting workflow.
- 25000 included monthly credits
- $6 per 1,000 additional credits
- Classic crawl checks, API access, and MCP-ready workflows included
- Typically covers about 6-8 small monitored client sites
- Indexation, crawl waste, schema, entity, usage, and report APIs
Agency
For agencies running recurring monitoring, reporting, and automation across a larger client portfolio.
- 120000 included monthly credits
- $4 per 1,000 additional credits
- Classic crawl checks, API access, and MCP-ready workflows included
- Typically covers about 30-40 small monitored client sites
- Indexation, crawl waste, schema, entity, usage, and report APIs
Platform
For SEO products, CMS/plugin companies, website builders, client portals, and high-volume teams embedding Index Pulse data into their own workflow.
- Custom credit pools, rate limits, and data retention
- White-label API, MCP server packaging, webhooks, and support workflows
- Integration design for product widgets, customer portals, MCP servers, and high-volume account APIs
How Much Would Someone Use?
These are planning examples using the current credit weights. Actual usage depends on how many URLs you monitor, how often you refresh, and whether GSC is manual import or live OAuth later.
| Scenario | Monthly Activity | Estimated Credits | Best Fit |
|---|---|---|---|
| One local/business client | 100 watched URLs crawled weekly + crawl waste analysis + 100 GSC rows weekly + sitemap checks | About 3,000/mo | Solo |
| Small agency portfolio | 5 clients at about 100 watched URLs each, refreshed weekly | About 15,000/mo | Starter |
| Growth agency portfolio | 20 clients at about 100 watched URLs each, refreshed weekly | About 60,000/mo | Agency |
| Embedded SEO product or customer portal | Many accounts, custom refresh schedules, API widgets, alerts, and MCP workflows | 120,000+/mo | Platform |
Rule of thumb: 100 watched URLs refreshed weekly is roughly 3,000 credits per month in this build.
Platform Quote Calculator
Platform pricing is assigned from expected monthly evidence volume, embedded usage, and support needs. The public range should guide buyers before a sales call; final quotes come from the intake form and test-mode usage review.
| Input | How It Changes Cost | Example Pricing Signal |
|---|---|---|
| Client sites or workspaces | More account isolation, report volume, and API key management. | 50-200 sites usually starts around Platform Starter. |
| Watched URLs and refresh frequency | Main driver for crawl, crawl waste, sitemap, GSC, schema, and report workload. | Daily refresh costs more than weekly refresh for the same URL count. |
| Embedded API or MCP usage | Higher rate limits, custom retention, and product support. | Customer-facing widgets or MCP tools need platform terms. |
| Webhooks, white-label reports, support | Adds delivery reliability, onboarding, and review work. | SLA/security review moves the quote upward. |
Simple estimate: base platform fee + included monthly credits + overage rate + support/SLA needs. A lead form should ask sites, watched URLs, refresh frequency, API requests, MCP/webhooks, and white-label requirements.
What Counts As A Credit
| Meter | Current Demo Weight | What It Represents |
|---|---|---|
| Sitemap diff job | 20 base + 1 per 100 URLs | Finding URLs that entered, left, or changed in sitemap coverage. |
| HTML crawl page | 5 credits | Fetching a page and extracting status, title/meta, links, images, indexability, canonical, schema, entity, and page evidence. |
| Crawl waste analysis | Included with crawl refresh | Deriving redirect, crawl error, sitemap leak, canonical cluster, and queue waste evidence from existing crawl data. |
| Manual GSC inspection import | 2 credits | Normalizing URL Inspection rows before live GSC OAuth exists. |
| Webhook dry-run delivery | 1 credit | Planning alert delivery before live signed webhooks are enabled. |
What Users Get For The Price
- Classic crawler audit facts plus evidence APIs for indexation, crawl waste, schema, entities, alerts, reports, usage, and governance.
- Dashboard views for client summaries, URL risk queues, crawl waste, schema/entity coverage, usage, and report-ready issue context.
- Report-ready data for account managers, client portals, SEO software, and MCP tools.
Why Not Pure Pay-As-You-Go?
MCP is included on every paid plan because it is an access method, not an enterprise-only feature. Platform pricing is for embedding, white-label delivery, higher limits, support, and custom retention.